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Customer Relationship Management is usually a set of methodologies, software, and Internet/Intranet capabilities that assist businesses to manage their customer relationships in an organized way.
It includes all business processes in sales, marketing, and service that involve the customer.
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Bespoke CRM Solutions
There are many off-the-shelf CRM products in the market place for use with your business - our experience has shown that these products require high level of customisation/configuration to meet the requirements of the business and often incurring vendor consultation fees. Purple Coral takes the core methodologies of CRM and delivers a bespoke solution - and that's it!
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CRM & Your Business
A business may build a database about its customers that describes relationships in sufficient detail so that the business can provide a personalised tailored service, remind customers of service requirements, know what other products a customer has purchased, etc. In contrast to customer care, CRM tends to be used to deal more specifically with the integration of all business functions with each other.
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